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d=\"M348.22,124.76s-6.48-3.55-10.58,7.31,1.32,28.29.59,38.58-.59,16.12-.59,16.12\" style=\"fill:none;stroke:#fff;stroke-linecap:round;stroke-linejoin:round;opacity:0.30000000000000004\"><\/path><path d=\"M352.34,122s4.46,10.48,10.74,13.64,16.67-2.17,22.29,7.05\" style=\"fill:none;stroke:#fff;stroke-linecap:round;stroke-linejoin:round;opacity:0.30000000000000004\"><\/path><path d=\"M361.44,122s8.11,12.19,20.18,10.34\" style=\"fill:none;stroke:#fff;stroke-linecap:round;stroke-linejoin:round;opacity:0.30000000000000004\"><\/path><\/g><\/svg>\n\n\n\n<style type=\"text\/css\">\n   .entry-categories{display: none;}\n   .entry-meta.post-details{display: block!important;}\n   .post-content{text-align: left;}\n<\/style>\n\n\n\n<p>O termo <a href=\"https:\/\/515.li\/index.php\/2023\/01\/13\/diferencas-entre-ux-e-ui-design\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/515.li\/index.php\/2023\/01\/13\/diferencas-entre-ux-e-ui-design\/\" rel=\"noreferrer noopener\">UX (User Experience &#8211; Experi\u00eancia do Usu\u00e1rio)<\/a> come\u00e7ou a ganhar notoriedade no in\u00edcio da d\u00e9cada de 1990 com Donald Norman. Ele queria criar produtos que fossem \u00fateis, utiliz\u00e1veis e desej\u00e1veis, objetivo que alcan\u00e7ou com os produtos da Apple, ao colocar as necessidades do usu\u00e1rio no centro do processo.<\/p>\n\n\n\n<p>Nos dias atuais o UX est\u00e1 presente em diversas \u00e1reas, muito al\u00e9m do setor de tecnologia, afinal o foco \u00e9 melhorar a experi\u00eancia do usu\u00e1rio em qualquer intera\u00e7\u00e3o. Isso torna o conceito relevante em diversas \u00e1reas como na sa\u00fade, educa\u00e7\u00e3o, automotivo, governamental entre outros.<\/p>\n\n\n\n<p>A import\u00e2ncia da Experi\u00eancia do Usu\u00e1rio vai al\u00e9m de criar intera\u00e7\u00f5es que satisfa\u00e7am os objetivos do usu\u00e1rio. Ela tamb\u00e9m aumentem a reten\u00e7\u00e3o, a satisfa\u00e7\u00e3o e o sucesso das marcas, tornando-se um diferencial competitivo essencial em um mercado cada vez mais digital e centrado no cliente.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote resumo-blog is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Sem tempo, <s>pregui\u00e7a<\/s>?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os fatores estrat\u00e9gia, cultura, processo e resultado s\u00e3o os pilares para a cria\u00e7\u00e3o dos n\u00edveis de maturidade de UX;<\/li>\n\n\n\n<li>Existem 6 n\u00edveis de maturidade, v\u00e3o do Ausente at\u00e9 o Orientado ao Usu\u00e1rio, menos de 5% das empresas chegam a este patamar;<\/li>\n\n\n\n<li>\u00c9 poss\u00edvel responde a um <a href=\"https:\/\/forms.nngroup.com\/s3\/Maturity-Quiz\" target=\"_blank\" rel=\"noreferrer noopener\">question\u00e1rio online<\/a> para medir o n\u00edvel de maturidade de sua empresa.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Fatores<\/h2>\n\n\n\n<p>Antes de conhecermos os n\u00edveis de maturidade do UX \u00e9 importante entender os fatores que moldam tais n\u00edveis. Os quatro fatores a seguir s\u00e3o pilares fundamentais para avaliar a integra\u00e7\u00e3o do UX. Al\u00e9m disso, eles se refor\u00e7am mutuamente, ou seja, se um deles estiver fraco os outros tamb\u00e9m ser\u00e3o impactados. \u00c9 preciso trabalh\u00e1-los juntos para aumentar gradativamente a maturidade dentro da empresa. A seguir uma vis\u00e3o geral de cada um:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Estrat\u00e9gia<\/strong><\/h4>\n\n\n\n<p>Refere-se ao n\u00edvel de comprometimento estrat\u00e9gico com UX, de como a Experi\u00eancia do Usu\u00e1rio est\u00e1 integrada \u00e0 miss\u00e3o, vis\u00e3o e objetivos do neg\u00f3cio. Envolve pessoas em cargos de alto de gest\u00e3o e exige uma vis\u00e3o de longo prazo, visando trazer valor tanto para o usu\u00e1rio quanto para a empresa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo:<\/strong> Contratar especialistas e alocar recursos financeiros no UX.<\/li>\n\n\n\n<li><strong>Sinais de Maturidade<\/strong>: A lideran\u00e7a compreende e apoia o UX.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cultura<\/strong><\/h4>\n\n\n\n<p>\u00c9 a mentalidade coletiva da empresa em rela\u00e7\u00e3o \u00e0 Experi\u00eancia do Usu\u00e1rio. Um cultura madura incentiva a empatia e o design centrado no usu\u00e1rio, com a participa\u00e7\u00e3o de todos os colaboradores e n\u00e3o apenas dos profissionais de UX Design.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo:<\/strong> Existe colabora\u00e7\u00e3o entre departamentos e uso generalizado de t\u00e9cnicas de UX.<\/li>\n\n\n\n<li><strong>Sinais de Maturidade<\/strong>: Os colaboradores entendem o impacto do UX.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Processo<\/strong><\/h4>\n\n\n\n<p>S\u00e3o m\u00e9todos e processos usados para a implementa\u00e7\u00e3o e uso continuo do UX. S\u00e3o avaliados as metodologias, ferramentas e processos como as pesquisas, uso de dados, prototipagens, gera\u00e7\u00e3o de hip\u00f3teses e solu\u00e7\u00f5es durante a cria\u00e7\u00e3o de artefatos focados nos usu\u00e1rios.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo:<\/strong> Realiza\u00e7\u00e3o regular de testes com usu\u00e1rios e uso de feedback para melhorias do produto.<\/li>\n\n\n\n<li><strong>Sinais de Maturidade<\/strong>: Itera\u00e7\u00f5es baseadas em dados e uso de padr\u00f5es como o design system.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Resultado<\/strong><\/h4>\n\n\n\n<p>Representa os impactos do UX em todos os \u00e2mbitos da empresa e nos usu\u00e1rios. Isso inclui a satisfa\u00e7\u00e3o do cliente, retorno financeiro, reten\u00e7\u00e3o de usu\u00e1rios, redu\u00e7\u00e3o de custos e melhoria nas m\u00e9tricas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exemplo:<\/strong> Aumento no NPS e melhorias comprovadas em produtos e servi\u00e7os.<\/li>\n\n\n\n<li><strong>Sinais de Maturidade<\/strong>: Resultados consistentes que mostram o sucesso do UX.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Os 6 n\u00edveis de maturidade<\/h2>\n\n\n\n<p>Agora que aprendemos como os fatores moldam os n\u00edveis de maturidade, \u00e9 importante compreender que o crescimento em cada fator impulsiona a evolu\u00e7\u00e3o da empresa ao longo dos n\u00edveis, ou seja, aprimore os fatores que consequentemente a maturidade subir\u00e1. Os n\u00edveis s\u00e3o descritos a seguir:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"217\" src=\"https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidade-1024x217.png\" alt=\"Escala de maturidade UX\" class=\"wp-image-2525\" srcset=\"https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidade-1024x217.png 1024w, https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidade-300x64.png 300w, https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidade-768x163.png 768w, https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidade.png 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Os seis n\u00edveis de maturidade.<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>Ausente<\/strong><\/h4>\n\n\n\n<p>Neste n\u00edvel, a empresa tem uma completa ignor\u00e2ncia sobre o UX ou acredita que n\u00e3o precisa dele em suas rotinas de trabalho. Em alguns casos, at\u00e9 conhece o conceito de UX, mas o trata com hostilidade, desprezando-o totalmente. Aqui, os usu\u00e1rios n\u00e3o fazem parte de nenhuma estrat\u00e9gia ou decis\u00e3o. \u00c9 poss\u00edvel que algumas pessoas dentro da empresa tentem implementar a cultura do UX, mas, provavelmente, ser\u00e3o ignoradas ou n\u00e3o ter\u00e3o qualquer incentivo de superiores hier\u00e1rquicos. Geralmente, empresas fora do setor de tecnologia s\u00e3o as que mais apresentam a aus\u00eancia de uma cultura focada nos usu\u00e1rios.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Saindo do n\u00edvel 1<\/h5>\n\n\n\n<p>O principal ponto de partida \u00e9 conscientizar e educar sobre o que \u00e9 UX, destacando seus benef\u00edcios tanto para a empresa quanto para os clientes. Come\u00e7ar a implementar processos de UX em projetos espec\u00edficos pode ser uma abordagem inicial eficaz, mesmo que em formato explorat\u00f3rio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Limitado<\/h4>\n\n\n\n<p>Aqui existe uma primeira fagulha sobre o uso do UX, mas ele ocorre de forma irregular, sendo usado apenas em algum processo durante o ciclo do produto ou experimentado por um colaborador de forma isolada e t\u00edmida, geralmente um l\u00edder ou algu\u00e9m ligado \u00e0 \u00e1rea de design. Embora neste n\u00edvel o UX seja utilizado, ele ainda n\u00e3o \u00e9 reconhecido por causar mudan\u00e7as impactantes no projeto ou na empresa. Al\u00e9m disso, n\u00e3o existem fun\u00e7\u00f5es, processos ou investimentos direcionados ao UX.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Saindo do n\u00edvel 2<\/h5>\n\n\n\n<p>Neste est\u00e1gio, \u00e9 necess\u00e1rio evangelizar o UX, fazendo com que colaboradores e l\u00edderes ou\u00e7am e entendam melhor sobre a disciplina. \u00c9 fundamental organizar equipes, definir rotinas e recursos, al\u00e9m de mostrar casos de sucesso tanto internos quanto externos para comprovar o valor do UX.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Emergente<\/h4>\n\n\n\n<p>Empresas neste n\u00edvel come\u00e7am a possuir pessoas dedicadas ao UX, mas ainda em quantidade insuficiente e sem a qualifica\u00e7\u00e3o necess\u00e1ria para serem refer\u00eancias dentro da organiza\u00e7\u00e3o. Aqui, o UX ainda \u00e9 visto como um grande laborat\u00f3rio, precisando provar seu valor a cada ciclo. Alguns l\u00edderes come\u00e7am a aderir \u00e0 ideia, mas, em momentos de cortes de or\u00e7amento, esta \u00e1rea ainda costuma ser a primeira a sofrer, devido \u00e0 falta de um trabalho consistente ou com grande impacto percept\u00edvel.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Saindo do n\u00edvel 3<\/h5>\n\n\n\n<p>\u00c9 necess\u00e1rio nesta etapa expandir o UX de alguns grupos e indiv\u00edduos para uma cultura que envolva todos os n\u00edveis da empresa. Isso inclui integrar o UX a todas as etapas dos projetos, em vez de aplic\u00e1-lo apenas em momentos pontuais.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Estruturado<\/h4>\n\n\n\n<p>Neste n\u00edvel, o n\u00edvel de maturidade j\u00e1 come\u00e7a a ser alto. A empresa estabelece uma ou mais equipes dedicadas ao UX, que passam a utilizar uma variedade maior de m\u00e9todos de pesquisa. As decis\u00f5es relacionadas ao produto s\u00e3o guiadas por dados desde a identifica\u00e7\u00e3o de problemas at\u00e9 a prototipagem e solu\u00e7\u00e3o. Al\u00e9m disso, h\u00e1 uma melhoria significativa na colabora\u00e7\u00e3o entre equipes como desenvolvedores, marketing, QA, PO, etc., e o design centrado no usu\u00e1rio passa a ser valorizado pela lideran\u00e7a.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Saindo do n\u00edvel 4<\/h5>\n\n\n\n<p>Embora a empresa passe a usar equipes de UX e veja benef\u00edcios claros deste uso, ela ainda carece de maturidade em alguns aspectos. \u00c9 poss\u00edvel que exista uma m\u00e1 aloca\u00e7\u00e3o de recursos ou gastos desnecess\u00e1rios com UX. Aqui tamb\u00e9m ocorrem erros ao atribuir responsabilidades que n\u00e3o cabem ao time de Experi\u00eancia do Usu\u00e1rio, como definir pre\u00e7os, estrat\u00e9gias de marketing ou metas financeiras. Tamb\u00e9m \u00e9 comum ver o time de UX empregado apenas em grandes projetos ou clientes e n\u00e3o em toda a empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Integrado<\/h4>\n\n\n\n<p>Ao chegar neste est\u00e1gio, a empresa passou a integrar o UX de forma abrangente e uniforme. Quase todos os departamentos t\u00eam atividades relacionadas ao UX de forma eficaz e eficiente. A maturidade \u00e9 t\u00e3o alta que os profissionais de UX passam a ministrar cursos internos e a contribuir para o campo, adaptando ou criando metodologias pr\u00f3prias para as rotinas da empresa. Nesta fase, planos de carreira s\u00e3o bem estruturados, e cargos de lideran\u00e7a frequentemente contam com pessoas de UX.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Saindo do n\u00edvel 5<\/h5>\n\n\n\n<p>Embora aparente que todas as \u00e1reas estejam usando um design centrado no usu\u00e1rio, que ele seja respeitado e compreendido, ainda existem \u00e1reas onde h\u00e1 hesita\u00e7\u00e3o ao usar o UX, principalmente nos n\u00edveis mais altos da empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Orientado ao Usu\u00e1rio<\/h4>\n\n\n\n<p>Por fim, chegamos onde poucas empresas chegam. De acordo com o Nielsen Norman Group, menos de 5% das empresas alcan\u00e7am este n\u00edvel de maturidade. Aqui, o UX \u00e9 a diretriz principal, j\u00e1 incorporado como h\u00e1bito por toda a empresa. L\u00edderes, equipes e colaboradores empregam o UX no dia a dia de trabalho, desde o n\u00edvel mais baixo at\u00e9 os mais altos da organiza\u00e7\u00e3o. Nesta etapa, a empresa entende a import\u00e2ncia de pesquisas e dados, utilizando-os n\u00e3o apenas para projetos atuais, mas tamb\u00e9m para novos investimentos.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Mantendo o n\u00edvel 6<\/h5>\n\n\n\n<p>Sim, uma vez aqui, ainda \u00e9 poss\u00edvel regredir. \u00c9 necess\u00e1rio manter a cultura ativa, educar novos colaboradores e l\u00edderes, defender os valores do UX, continuar gerando cases de sucesso, evitar metas conflitantes e n\u00e3o manipular estat\u00edsticas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como saber o n\u00edvel da minha empresa?<\/h2>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 conhece os n\u00edveis acima, \u00e9 poss\u00edvel ter uma ideia de onde a sua empresa se encaixa. Lembre-se de observar a empresa como um todo e n\u00e3o apenas o seu departamento ou equipe. Se poss\u00edvel, envolva pessoas de outras \u00e1reas para obter uma vis\u00e3o mais ampla e representativa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"140\" src=\"https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidadePorcentagem-1024x140.png\" alt=\"Porcentagem de empresas em cada n\u00edvel de maturidade\" class=\"wp-image-2524\" srcset=\"https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidadePorcentagem-1024x140.png 1024w, https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidadePorcentagem-300x41.png 300w, https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidadePorcentagem-768x105.png 768w, https:\/\/515.li\/wp-content\/uploads\/2024\/12\/escalaUXmaturidadePorcentagem.png 1113w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Porcentagem de empresas em cada n\u00edvel.<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m disso, tamb\u00e9m \u00e9 poss\u00edvel <a href=\"https:\/\/forms.nngroup.com\/s3\/Maturity-Quiz\" target=\"_blank\" rel=\"noopener\">responder a um question\u00e1rio online gratuito<\/a> desenvolvido pelo Nielsen Norman Group (em ingl\u00eas), que ajuda a medir o n\u00edvel de maturidade em UX da sua empresa. Essa ferramenta pode ser \u00fatil para identificar \u00e1reas de melhoria e guiar os pr\u00f3ximos passos no fortalecimento da experi\u00eancia do usu\u00e1rio.<\/p>\n\n\n\n<p>E ent\u00e3o, qual \u00e9 o n\u00edvel de maturidade da sua empresa?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compreenda os diferentes n\u00edveis de maturidade de UX em uma empresa e os fatores que moldam essa evolu\u00e7\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":2531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[14],"tags":[12],"class_list":["post-2508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog","comments-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/posts\/2508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/comments?post=2508"}],"version-history":[{"count":1,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/posts\/2508\/revisions"}],"predecessor-version":[{"id":2846,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/posts\/2508\/revisions\/2846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/media\/2531"}],"wp:attachment":[{"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/media?parent=2508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/categories?post=2508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/515.li\/index.php\/wp-json\/wp\/v2\/tags?post=2508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}